Using the Niche Mode

The first step in creating any new website is finding the right niche, without the right niche and target audience your website will ultimately fail. There are millions of pages created on the internet every day, with so much competition one must specialize in order to generate more traffic.  First, let me define niche in online terms

Niche – a specialized website that provides specific information catering to a specific target audience, a much more precise and accurate information that is presentable to the people searching for it.

The key is to be extremely precise, be a laser and not a flashlight, get clear-cut information that interests the people searching for that information.

Finding the right niche for generating online revenue can be difficult, you as the website creator must put your mind in the buyer mode.  Have you ever purchased anything online, searched for specific information, sought out product reviews?  This might be a good time to check out your history, learn from what you were doing and mimic that when creating the website.  People have commented on my excellent ability to find a niche with little to none competition, I have created websites on spear hunting, paludariums, and dire wolves.  I bet most of you don’t even know what a paludarium is, that is why the niche is so good it is a very small micro niche and still produces frequent results via search engines.

There are many different ways to produce niche websites, brainstorming, simply writing about something you are passionate about, or my way which I have coined ‘niche mode’.  Brainstorming usually involves sitting down somewhere, taking a pen and paper and just starting to list every topic you can come up with.  After that you come up with as many sub-topics as you can, continually making the list bigger and bigger until you have a huge list of potential topics.  This is defiantly a good way to come up with a niche; it’s just not the one that works for me.

Starting with something you are passionate about can also be a good path due to the fact that you don’t have to do any research and writing about the topic will be enjoyable rather than a chore.  This is a good way to start your first website, but generally isn’t the best due to the fact that most people’s compassions are heavily competitive niches.  This is also kind of the lazy way out of doing any research, which is why I would say it’s a good place to start for beginners.

My way of finding the right niche, which I have coined ‘niche mode’ is the way that best works for me.  It might not be so successful for everyone but I have that it has worked multiple times with little effort upon my part.  The first thing that you must remember when finding the right niche is that you must try multiple times.  You are not going to get that golden idea on your first light bulb pop, you must try till you find the right niche and it will most likely take multiple times.  The hardest part is doing the research; I will get into this later. My ‘niche mode’ involves a lot of trial and error; I must test all of my ideas until I get one that is worth developing.

‘Niche mode’ is almost like a way of thinking, it can even be described as a lifestyle, although that is a bit eccentric. It is basically putting your mind in the style of questioning everything in the possibility that it will work for creating a website. Whenever you are having a conversation with someone, watching television, or reading a book just keep a little bit of your brain allocated to the ‘niche mode’. This means that you must be on the lookout for potential ideas and topics for possibly creating a website about. It doesn’t matter if you don’t know anything about the website, you research on the topic. The good part is just getting into the niche mode and staying there, till you are churning out good micro niche websites.

The ‘niche mode’ method works for me because I am an extremely curious person, I can recall one of my friends who I would always ask a bunch of questions, these questions would almost never end and it bugged him to no end. I had to train myself not to ask so many questions around him, the thing is I’m a naturally curious person by nature. I question everything around me in an effort to explain everything, it’s why I think I would make a good scientist. Maybe my method of discovering niche’s won’t work for everybody, but it will probably give you guys some ideas.

While having that conversation if you find a word/topic that could have potential for creating a website, set it aside and next time you get to a computer do all the research you can on it. 9 out of 10 times it won’t work for making a niche, but when you find one that will it is all worth it. When I made the spear hunting website I actually got the idea from my father, he is an avid hunter and recently purchased a spear. I told my dad that I would be interested in spear hunting but I’m entirely ignorant on the subject, we ended up having a long conversation about spear hunting hogs. After the conversation I researched the topic, and what do you know it has potential. I then created the website.

I’ll give you an example of a recent scenario when I used this technique to find a niche; a few nights ago I was up late watching the history channel. Some program about ancient animals and they would put them in battle scenarios. During the first commercial break I did a quick Google search on the animal, I found that there is no competition on the web about this beast. During the show I actually began to take notes on any information I could get about the animal, in the possibility that I would make a website about it. After the show I did research for at least two hours on the animal, I went back to its evolutionary timeline and did research on each of the animals that descended and evolved from it. I made a list of at least 20 domains and the search volume of each one, I bookmarked at least 10 website so I could come back to it if needed. In the end I decided there wasn’t enough search volume on the topic, but I still have tons of research if I ever decide to go back to the subject, who knows maybe I will develop it someday. This example shows you the effort I did solely from watching one television show, the idea popped in my head and I decided to flow with it instead of immediately dismissing it. So many times people immediately dismiss topics and ideas because they feel ignorant about it, well go educate yourself and stop being lazy!

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